blog.captivatethem.ca

Jan 14

DSLR Video – Mansion Nightclub Promo

Category: Current,Music,Video

I’ve only been dabbling in video since April, but I have to admin, HD DSLR’s are moving me in a big way.  I especially love their promise in documentary and guerilla film making.  Over the last several months, I’ve been working hard on ramping up my editing chops, technique and finding workarounds for the obstacles (of which there are many).  As a result, I’ve been cranking out as much video as I can manage, and this is the first in a series of venue-specific promo flicks for UMM Entertainment Group.  Essentially, its a spiffy combination of images (shot on Canon 5D & 5DmkII) and movie (shot on Canon 5DmkII & 7D) to showcase some of the various clubs in a way that is both unique to the venue, but unified with the corporate identity and the other videos.

I think Cheech & Chong said it best: “It’s gotta be like different…but the same!”

So, hot off the presses, here’s the first of UMM’s new promos:

Over the next week I will be completing another 4 of these babies for UMM venues in Toronto & Ottawa (Lobby Yorkville, Brunswick House, Tila Tequila, Lobby Ottawa).  Coming up on Friday, I have a second day of shooting to add a narative for a more cinematic promo concept for another (unrelated to UMM) nightclub & martini lounge in Ottawa called Sotto.  In a coming post I’ll go into more detail about that project and the ways I’m trying to merge my photography and video work to create a stylized and cohesive aesthetic.  Till then, enjoy!

…and happy New Year as well, btw…  busy busy busy!

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